Search engine optimisation is the work of making your website the most useful, trustworthy and technically sound answer to the searches your customers make. It combines technical fixes, page improvements, content and authority building, and the results build over time.
We start every SEO engagement with an audit and keyword research, then work through a prioritised plan each month. You see what we changed, why, and what the data shows. Not sure where to begin? Request a free SEO audit and we will show you the main opportunities.
Signs your website needs SEO
- You don’t appear for your main services. Competitors show up when customers search for what you offer, but you don’t.
- Traffic doesn’t turn into inquiries. Visitors arrive from search but land on pages that don’t match what they were looking for.
- Your traffic has dropped. Organic visits fell after a redesign, a platform change or a Google update.
- You rely entirely on ads. Paid campaigns bring leads, but costs rise and the traffic stops when the budget does.
What our SEO work covers
Research and strategy
- SEO audit of your website
- Keyword research and mapping to pages
- Competitor analysis
- A prioritised monthly plan
Technical SEO
- Indexing, crawl error and sitemap checks
- Site speed and Core Web Vitals review
- Canonical, redirect and duplicate content fixes
- Structured data where appropriate
On-page and content
- Titles, meta descriptions and headings
- Internal links between related pages
- Improvements to existing pages
- New SEO articles on agreed plans
Authority and reporting
- Backlink opportunity research
- Ethical outreach within the agreed scope
- Search Console and analytics monitoring
- Monthly report with results and next steps
We don’t buy links, use private blog networks or other tactics that put your site at risk. We also don’t promise specific rankings: search engines control their results, and timelines depend on competition and your site’s history.
Why invest in SEO
- Visibility that builds. Improvements to pages and authority keep working after the month they were made.
- Visitors with intent. Search traffic comes from people actively looking for what you offer.
- Less reliance on ads. Organic traffic complements paid campaigns and reduces dependence on ad spend.
- A better website overall. Faster pages, clearer content and better structure help every visitor, not just search engines.
How we work
- Audit and research. We audit your site, research keywords and competitors, and agree priorities with you.
- Fix the foundations. We address technical issues that stop pages being crawled, indexed or understood.
- Optimise and create. We improve key pages and add content that targets the searches your customers make.
- Build authority. We look for relevant, legitimate ways to earn links and mentions.
- Measure and adjust. Each month you get a report, and we adjust the plan based on the data.
Pricing
We offer three monthly SEO plans. Each starts with an audit, and the final scope depends on your website’s size, competition and target locations. Compare them side by side on our SEO pricing page.
Local SEO
Best for: Local services, shops, clinics and contractors
For businesses that serve customers in a specific city or service area.
One business location
- Initial local SEO audit
- Local keyword research
- Google Business Profile optimisation, where applicable and authorised
- Business information consistency review
- Local landing page recommendations
- On-page SEO for agreed pages
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- Local title and meta description optimisation
- Local schema recommendations and implementation where appropriate
- Internal linking improvements
- Relevant local citation opportunities
- Local competitor analysis
- Mobile usability review
- Recommendations to improve calls and inquiries
- Monthly SEO performance report
New city pages, multiple locations, citation fees and extensive content production may be priced separately.
Standard SEO
Best for: Businesses targeting broader commercial keywords
For businesses that want to improve organic visibility across a wider range of commercial and informational searches.
Up to 2 agreed SEO articles per month
- Initial SEO audit
- Keyword research and keyword mapping
- Competitor analysis
- Technical SEO monitoring
- On-page optimisation for agreed pages
- Meta title, description and heading improvements
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- Internal linking improvements
- Image SEO
- Content strategy
- Up to 2 agreed SEO articles per month
- Backlink opportunity research
- Ethical link-building outreach within the agreed scope
- Search Console monitoring and organic traffic analysis
- Monthly reporting with prioritised next steps
Final scope depends on website size, competition, target locations and technical complexity.
E-commerce SEO
Best for: Shopify, WooCommerce and other online stores
For online stores that want more organic visibility for product and category searches.
Up to 2 agreed SEO articles per month
- E-commerce SEO audit
- Product and category keyword research
- Product page optimisation
- Collection and category page optimisation
- Product title and meta description improvements
- Internal linking between products and categories
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- Image alt text and image optimisation
- Duplicate content, canonical and indexing review
- Structured data review and implementation where appropriate
- Collection page content recommendations
- Product content improvement
- Technical crawlability review
- SEO content planning, up to 2 agreed articles per month
- Relevant authority-building activities
- Search Console and analytics monitoring
- Monthly reporting
Large technical changes, mass product updates, custom applications and platform migrations are scoped separately from SEO.
Frequently asked questions
How long does SEO take to work?
Technical fixes can be picked up once search engines recrawl your pages, but meaningful ranking improvements for competitive searches usually take several months of consistent work. We report monthly so you can see the direction of travel.
Do you guarantee first-page rankings?
No. Nobody controls Google’s results, and agencies that guarantee rankings often rely on risky tactics. We commit to transparent, high-quality work and clear reporting.
Do I need a new website before starting SEO?
Usually not. Most SEO work happens on your existing site. If we find issues that need development work, we explain them and quote that work separately.
Which plan is right for me?
Local SEO suits businesses serving one area, Standard SEO suits broader service or B2B searches, and E-commerce SEO suits online stores. The free audit is a good way to find out.
Is there a minimum contract?
Contract length and notice period are set out in your proposal before you sign up, so you know exactly what you are agreeing to.
Is content writing included?
The Standard and E-commerce plans include up to two agreed SEO articles each month. More content is available through our content writing service.