Shopify handles a lot of technical SEO for you, but it also has fixed rules: set URL patterns, products reachable at more than one address, and themes and apps that can add weight and duplicate markup.
We work within those rules to strengthen the pages that sell: collections, products and supporting content. Our Shopify SEO work is part of our e-commerce SEO service, and we can also help with store design through Shopify store design.
Typical Shopify SEO issues
- Empty collection pages. Collections are product grids with no text explaining what they contain.
- Supplier descriptions. Product pages share text with many other stores.
- App and theme weight. Old apps leave scripts behind and slow the store down.
- Duplicate product URLs. Products linked through collection paths or variants create duplicate addresses.
What’s included
Store structure
- Collection hierarchy and navigation review
- Product handle and URL review
- Internal links between collections and products
- Redirects for removed products and collections
Pages
- Collection titles, descriptions and introductory content
- Product titles and meta descriptions
- Image alt text
- Blog content planning to support collections
Technical
- Theme review for headings, titles and structured data
- App audit for unused scripts
- Canonical and duplicate URL review
- Speed recommendations within Shopify’s limits
Some Shopify behaviour, such as fixed URL prefixes, cannot be changed. We explain these limits and focus on what can be improved.
What it improves
- Collections that can rank. Collection pages become useful landing pages for category searches.
- Better product pages. Original descriptions and clear details help shoppers and search engines.
- A lighter store. Removing unused apps and scripts helps speed.
- Clear signals. Search engines are pointed to one version of each product.
How we work
- Audit. We review your theme, apps, collections, products and Search Console.
- Map keywords. We match collection and product searches to the right pages.
- Fix and optimise. We make theme and content improvements, starting with priority collections.
- Report. Monthly reports show visibility, traffic and next steps.
Pricing
Shopify SEO runs on our E-commerce SEO plan. Theme development and app work beyond SEO fixes are quoted separately.
E-commerce SEO
Best for: Shopify, WooCommerce and other online stores
For online stores that want more organic visibility for product and category searches.
Up to 2 agreed SEO articles per month
- E-commerce SEO audit
- Product and category keyword research
- Product page optimisation
- Collection and category page optimisation
- Product title and meta description improvements
- Internal linking between products and categories
- Image alt text and image optimisation
- Duplicate content, canonical and indexing review
Show 8 more inclusions
- Structured data review and implementation where appropriate
- Collection page content recommendations
- Product content improvement
- Technical crawlability review
- SEO content planning, up to 2 agreed articles per month
- Relevant authority-building activities
- Search Console and analytics monitoring
- Monthly reporting
Large technical changes, mass product updates, custom applications and platform migrations are scoped separately from SEO.
Frequently asked questions
Is Shopify bad for SEO?
No. Shopify stores can rank well. It has some fixed structures, but most important factors such as content, collections and speed are within your control.
Do I need an SEO app?
Not always. Many tasks can be done in Shopify’s own settings and theme. If an app helps, we recommend one and remove any that duplicate its job.
Can you edit my theme?
Yes, with your approval. We work on a duplicate theme where possible and publish changes once checked.
Do you write collection descriptions?
Yes. Collection and product content can be written by us or with your team. See content writing.