When someone searches for “plumber near me” or “dentist in [city]”, Google usually shows a map with a few businesses before the regular results. Appearing there, and in the results below it, depends on your Google Business Profile, how relevant your website is to the area, consistent business details across the web, and your reviews.
Our local SEO service works on all of these together. We optimise your profile where you authorise us to, improve the pages that target your area, clean up inconsistent listings and track the actions customers take, such as calls, direction requests and form submissions. If you also sell to wider markets, see our SEO services.
Who local SEO is for
- Service-area businesses. Trades, home services and contractors who travel to customers within a region.
- Shops and showrooms. Businesses that want more people to visit a physical location.
- Clinics and professional practices. Dentists, clinics, law firms, accountants and consultants serving a city.
- Businesses with several locations. Companies with branches that each need to be visible, priced per location.
What’s included
Google Business Profile
- Profile audit and optimisation, where you authorise access
- Categories, services, hours and business details reviewed
- Photo and post recommendations
- Guidance on earning genuine reviews
Your website
- Local keyword research
- Local titles and meta descriptions
- On-page SEO for agreed pages
- Local landing page recommendations
- Local schema where appropriate
Listings and competitors
- Name, address and phone consistency review
- Relevant local citation opportunities
- Local competitor analysis
Reporting
- Mobile usability review
- Monthly report on visibility and customer actions
- Recommendations to increase calls and inquiries
New city or location pages, additional locations, paid directory fees and larger content projects may be priced separately. We never write fake reviews or offer incentives that break Google’s rules.
What local SEO can improve
- Visibility in Maps. A complete, accurate profile gives Google more reasons to show your business for local searches.
- More direct actions. Calls, direction requests and website visits from people nearby.
- Consistent information. Customers see the same address, phone number and hours wherever they look.
- Local pages that convert. Pages that speak to your area and make contacting you easy.
How we work
- Local audit. We review your profile, website, listings and local competitors.
- Profile and listings. We optimise your Google Business Profile and correct inconsistent listings.
- Website improvements. We improve local pages, titles and schema, and recommend new local content.
- Ongoing activity. We monitor changes, suggest posts and photos, and look for local citation opportunities.
- Monthly reporting. You receive a report on visibility and actions, with next month’s priorities.
Pricing
The Local SEO plan covers one business location. Additional locations and new location pages are quoted separately.
Local SEO
Best for: Local services, shops, clinics and contractors
For businesses that serve customers in a specific city or service area.
One business location
- Initial local SEO audit
- Local keyword research
- Google Business Profile optimisation, where applicable and authorised
- Business information consistency review
- Local landing page recommendations
- On-page SEO for agreed pages
- Local title and meta description optimisation
- Local schema recommendations and implementation where appropriate
Show 6 more inclusions
- Internal linking improvements
- Relevant local citation opportunities
- Local competitor analysis
- Mobile usability review
- Recommendations to improve calls and inquiries
- Monthly SEO performance report
New city pages, multiple locations, citation fees and extensive content production may be priced separately.
Frequently asked questions
Do I need a Google Business Profile?
For most local businesses it is the single most important local SEO asset. If you don’t have one, we can help you create and verify it.
Can you get me into the top three map results?
We can’t guarantee map positions. They depend on how close the searcher is, how relevant and how prominent your business is, including reviews. We focus on the factors you can influence.
Will you write or reply to reviews?
We can advise on asking happy customers for reviews and replying professionally. We never write fake reviews.
I serve several cities. What do I need?
Usually a well-structured page for each main service area and, if you have physical branches, a profile for each. Extra locations are priced separately.
How do you measure results?
We track visibility for local searches and actions such as calls, direction requests and website visits reported by Google, alongside your website analytics.