Great content can’t perform if search engines can’t reach it, are confused by duplicate versions of it, or find the page too slow or broken to show. Technical SEO deals with how your site is built and delivered, rather than what it says.
We audit your site with crawling tools and Google Search Console data, explain each issue in plain language, prioritise fixes by likely impact, and either make the fixes or work alongside your developer. Ongoing technical monitoring is also part of our monthly SEO plans, and site speed work is covered in detail by our speed optimisation service.
When you need technical SEO
- Pages aren’t indexed. Search Console shows important pages as excluded, “crawled – currently not indexed” or blocked.
- Traffic fell after a change. A redesign, platform move or URL change was followed by a drop in organic traffic.
- Duplicate or thin pages. Filters, tags, parameters or variants create many near-identical addresses.
- Slow or unstable pages. Core Web Vitals reports show poor loading, responsiveness or layout shift.
What’s included
Crawling and indexing
- Full site crawl and Search Console review
- robots.txt and XML sitemap checks
- Indexing issues and accidental noindex tags
- Orphan pages and crawl depth
Site structure
- Redirects, redirect chains and broken links
- Canonical tags and duplicate content
- URL structure and internal linking
- HTTPS and mixed-content issues
Performance and rendering
- Core Web Vitals review
- Image, script and font loading issues
- Mobile usability
- JavaScript rendering checks where relevant
Enhancements
- Structured data review and implementation
- hreflang review for multilingual sites
- Migration planning and redirect mapping
- A prioritised fix list with clear explanations
What fixing technical issues does
- Pages can be found. Important pages are crawled and indexed instead of being skipped.
- Signals are consolidated. Canonicals and redirects point search engines to the right version of each page.
- A better experience. Faster, more stable pages help visitors as well as search performance.
- Safer changes. Planned migrations and redirects protect the visibility you already have.
How we work
- Crawl and collect data. We crawl the site and review Search Console, analytics and server responses.
- Diagnose and prioritise. Issues are grouped and ranked by likely impact and effort.
- Report in plain language. You get a clear explanation of each issue and its fix.
- Fix or support. We make the fixes, or work with your developer and check their changes.
- Verify. We validate fixes in Search Console and monitor the results.
Pricing
One-off technical audits and fix projects are quoted on the size and platform of your site. Ongoing technical monitoring is included in our monthly SEO plans.
Get a quote for Technical SEO
Tell us about your business and what you need. We reply with questions or a written quote, and there is no obligation.
Frequently asked questions
What is technical SEO?
It is the part of SEO that deals with how your site is built and delivered: whether search engines can crawl and index pages, how fast and stable they are, and how duplicate or moved content is handled.
Can you fix the issues, or only find them?
Both. On WordPress, WooCommerce and Shopify we can usually make the fixes directly. On custom platforms we provide detailed instructions and check your developer’s changes.
We’re moving to a new website. Can you help?
Yes. Migration planning, URL mapping, redirects and post-launch checks reduce the risk of losing traffic during a move. It is best to involve us before launch.
Will improving Core Web Vitals raise my rankings?
Page experience is one of many signals Google uses. Faster pages help users and can support performance, but they won’t outweigh relevance and content on their own.
How long does a technical audit take?
It depends on the size of the site. We confirm the timeline in your quote.