Online stores face SEO problems most websites don’t: hundreds of similar product pages, filters and variants that create duplicate addresses, thin manufacturer descriptions, and collection pages that have to compete with large marketplaces.
Our e-commerce SEO service concentrates on the pages that bring in revenue. We research how shoppers search for your products, optimise collection and product pages, fix crawl and duplicate content issues, and plan content that supports your categories. We work on Shopify (see Shopify SEO), WooCommerce, WordPress and other platforms.
Common e-commerce SEO problems
- Products don’t appear in search. Shoppers searching for your product types find marketplaces and competitors instead.
- Thin or copied descriptions. Product pages use supplier text that appears on many other sites.
- Too many similar URLs. Filters, tags, variants and pagination create duplicate pages that dilute your signals.
- Collections without content. Category pages show a grid of products and little else for search engines to understand.
What’s included
Research
- E-commerce SEO audit
- Product and category keyword research
- Competitor and marketplace comparison
- Priorities based on your margins and demand
Category and product pages
- Collection and category page optimisation
- Product title and meta description improvements
- Better content for priority products
- Image alt text and image optimisation
Technical
- Duplicate content, canonical and indexing review
- Handling of filter and variant URLs
- Technical crawlability review
- Product structured data, reviewed and implemented where appropriate
Growth
- Internal links between products and categories
- SEO content planning, up to 2 agreed articles per month
- Relevant authority-building activities
- Search Console and analytics monitoring with monthly reports
Large technical changes, mass product updates, custom app development and platform migrations are scoped separately from the monthly SEO plan.
What it improves
- Product pages that can rank. Unique, helpful descriptions and clear structure give products a fair chance against competitors.
- Stronger category pages. Collections become landing pages for broader product searches.
- A cleaner index. Search engines focus on your best pages instead of thousands of duplicates.
- Revenue-focused priorities. Work starts with the products and categories that matter most to your business.
How we work
- Audit. We review your store’s structure, indexing, product pages and competitors.
- Keyword mapping. We map product and category searches to the right pages.
- Technical fixes. We resolve duplicate, canonical and crawl issues first.
- Page optimisation. We improve priority collections and products, then extend the approach across the catalogue.
- Report and expand. Monthly reports show progress, and the plan moves on to the next set of pages.
Pricing
The E-commerce SEO plan is billed monthly. Store size, the number of priority products and competition affect the final scope.
E-commerce SEO
Best for: Shopify, WooCommerce and other online stores
For online stores that want more organic visibility for product and category searches.
Up to 2 agreed SEO articles per month
- E-commerce SEO audit
- Product and category keyword research
- Product page optimisation
- Collection and category page optimisation
- Product title and meta description improvements
- Internal linking between products and categories
- Image alt text and image optimisation
- Duplicate content, canonical and indexing review
Show 8 more inclusions
- Structured data review and implementation where appropriate
- Collection page content recommendations
- Product content improvement
- Technical crawlability review
- SEO content planning, up to 2 agreed articles per month
- Relevant authority-building activities
- Search Console and analytics monitoring
- Monthly reporting
Large technical changes, mass product updates, custom applications and platform migrations are scoped separately from SEO.
Frequently asked questions
Do you work with Shopify stores?
Yes. We work within Shopify’s structure, including collections, product handles, theme templates and apps, and explain any platform limits.
Should I rewrite all my product descriptions?
Not all at once. We start with your most important products and categories, then extend the approach to the rest of the catalogue over time.
What about out-of-stock or discontinued products?
We recommend how to handle them, such as keeping the page with alternatives or redirecting to the closest category, so you keep relevance and don’t frustrate shoppers.
Does this help with Google Shopping?
Free product listings and Shopping ads use your product feed, which benefits from good titles, descriptions and structured data. Paid Shopping campaigns are covered by our Google Ads service.
How do you measure success?
We track organic visibility for target products and categories, organic traffic to those pages and, where analytics are set up, organic revenue.