Google Ads puts your business in front of people at the moment they search for your products or services. It can bring traffic quickly, but without careful setup it can also spend your budget on irrelevant searches and clicks that never convert.
We build and manage campaigns around your goals, starting with conversion tracking so decisions are based on inquiries and sales rather than clicks alone. Ads work best when they lead to clear, fast landing pages, so we also flag improvements to your site where they matter, and can take them further through conversion rate optimisation. Over time, SEO can reduce your dependence on paid traffic.
When Google Ads makes sense
- You need leads soon. You are launching, entering a new market or need inquiries faster than SEO can deliver.
- Your campaigns aren’t paying off. Spend is rising but you can’t see which keywords or ads bring customers.
- You sell products online. You want Shopping or Performance Max campaigns that use your product feed.
- Nothing is tracked. You can see clicks, but not which campaigns lead to calls, forms or sales.
What’s included
Setup
- Account audit or new account setup
- Conversion tracking for forms, calls and purchases
- Keyword research and negative keyword lists
- Campaign and ad group structure
Campaigns
- Search campaigns with responsive search ads
- Shopping and Performance Max for online stores
- Location, schedule and audience settings
- Ad assets such as sitelinks and callouts
Management
- Search term reviews and negative keywords
- Bid strategy and budget adjustments
- Ad and landing page test recommendations
- Monthly report with spend, conversions and next steps
Advertising spend is paid directly to Google from your own account and is not included in our management fee. You keep ownership of the account and its data.
What well-run campaigns give you
- Reach at the right moment. Show ads to people actively searching for your products or services.
- Measurable results. Conversion tracking shows which campaigns produce inquiries and sales.
- Less wasted spend. Regular search term reviews and negative keywords cut irrelevant clicks.
- Control and flexibility. Adjust budgets, locations and timing as your business needs change.
How we work
- Audit and goals. We review any existing account and agree targets and budget.
- Tracking. We set up and test conversion tracking before spending on ads.
- Build. We create campaigns and share them for your approval before launch.
- Optimise. We review search terms, bids, ads and budgets regularly.
- Report. You get a monthly report on spend, results and next steps.
Pricing
Management fees depend on the number of campaigns, platforms and your monthly ad spend. Your advertising budget is separate and paid directly to Google.
Get a quote for Google Ads and PPC
Tell us about your business and what you need. We reply with questions or a written quote, and there is no obligation.
Frequently asked questions
How much should I spend on Google Ads?
It depends on competition and click costs in your market. We estimate a sensible starting budget from keyword data and adjust as results come in.
Is ad spend included in your fee?
No. You pay Google directly from your own account. Our fee covers setup and management.
How soon will I see results?
Ads can start bringing traffic soon after approval. Campaigns usually need a period of data collection and optimisation before performance settles.
Do you guarantee a return on ad spend?
No. Results depend on your market, offer, website and budget. We focus on accurate tracking and continuous improvement, and report honestly on performance.
Can you take over my existing account?
Yes. We start with an audit of your current campaigns and tracking, then propose changes before making them.