Facebook and Instagram ads reach people based on their interests, behaviour and similarity to your existing customers, often before they start searching. They work well for products that look good in a feed, special offers, events and introducing a new brand.
We plan campaigns around a clear objective, set up tracking with the Meta Pixel and Conversions API, test different creative and audiences, and move budget towards what performs. Organic content is handled through our social media management service.
When Meta ads are a good fit
- You sell visual products. Fashion, home goods, beauty, food and other products that look good in a feed.
- You want to reach new customers. You need awareness among people who don’t know your brand yet.
- Visitors leave without buying. Retargeting can remind people who viewed products or started checkout.
- Boosted posts aren’t working. You have tried boosting posts without a clear strategy or measurement.
What’s included
Tracking
- Meta Business Manager review or setup
- Meta Pixel and Conversions API setup assistance
- Conversion events for leads, add-to-cart and purchases
- Product catalogue connection for online stores
Campaigns
- Audience research and targeting
- Prospecting and retargeting campaigns
- Ad copy for each audience and placement
- Creative testing using your images and videos
Management
- Budget and bid adjustments
- Audience and creative refreshes
- Monthly report with spend, results and next steps
Advertising spend is paid directly to Meta from your own ad account. Photo and video production are not included unless agreed in your proposal.
What you get from it
- Reach before search. Introduce your brand to people likely to be interested before they start looking.
- Bring back warm visitors. Retarget people who visited your site or engaged with your content.
- Learn what resonates. Creative tests show which messages and visuals your audience responds to.
- Measurable leads and sales. Proper tracking connects ad spend to real actions on your site.
How we work
- Goals and audit. We review any existing ad account and agree objectives and budget.
- Tracking. We set up and test the Pixel, Conversions API and key events.
- Launch. We prepare ads for your approval, then launch.
- Test and optimise. We test audiences and creative and shift budget to what works.
- Report. You get a monthly report on spend, results and next steps.
Pricing
Management fees depend on the number of campaigns and your monthly ad spend. Your advertising budget is separate and paid directly to Meta.
Get a quote for Facebook and Instagram Ads
Tell us about your business and what you need. We reply with questions or a written quote, and there is no obligation.
Frequently asked questions
What budget do I need for Meta ads?
Enough for campaigns to collect data and learn. We recommend a starting budget based on your goals and market and review it as results come in.
Do you create the ads?
We write the ad copy and prepare static designs from your brand assets. Professional photo or video production can be arranged separately.
Is ad spend included in your fee?
No. You pay Meta directly from your own ad account, so you keep full control.
Do you guarantee sales from ads?
No. Results depend on your product, offer, website and budget. We focus on tracking, testing and transparent reporting.
Can you run ads on TikTok or LinkedIn too?
Tell us which platforms you are considering and we will advise whether they suit your audience before quoting.