Schema Markup Generator (JSON-LD)

Structured data helps search engines understand your business, articles, products and FAQs, and can make your page eligible for rich results. Pick a type, fill in the fields and copy valid JSON-LD.

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How to use the Schema Markup Generator (JSON-LD)

  1. Choose the schema type that matches your page.
  2. Fill in the fields. Required fields are marked, and the code updates as you type.
  3. Copy the JSON-LD and paste it into the <head> or body of the page.
  4. Check it in Google's Rich Results Test before you publish.

Questions

Will schema markup get me rich results?

It makes your page eligible, but Google decides whether to show rich results. The markup must match what is visible on the page.

Should I use LocalBusiness or Organization?

Use LocalBusiness (or a more specific type) if customers visit you or you serve a local area. Use Organization for a company without a public location.

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